March 4th 2017
2016 has been a terrific year for Ford Saudi Arabia, as it witnessed the rise in Ford Figo sales, which was reportedly five times bigger than the past. With the government announcing new fuel regulations, the smaller cars, which almost make up around 82% of the 12 million cars on Saudi roads, have got a much greater demand in the market.
Saudi customers find Figo a great match to a compact yet sophisticated, safe and fuel efficient sedan. The car has been a great hit with rental and leasing agencies, which contributed to a massive 480 percent sale growth, an increase which has almost doubled the entire Middle East’s sale figures.
Ford has made sure with Figo that its customer doesn’t have to risk either of the quality, design or functionality to own a compact fuel efficient and comfortable sedan. The Figo was designed to be a perfect city car that offers the highly advanced car features in an affordable price.
According to ArabNews, Saudi Arabia is Ford’s biggest market in the Middle East and Ford Figo sales record is the testament of this fact.